Most of my product work starts with research. I talk to the people who will use the product, sort what they tell me into patterns, and map out how it should be structured before I design any screens. From there I build wireframes and clickable prototypes and test them with real users. My background in human-computer interaction shapes how I decide what goes on a screen and what gets left out.

I design and build marketing sites, landing pages and content-heavy websites on Webflow and WordPress. I handle the full process, from competitor research and page planning to the layout, CMS setup and final build. I pay close attention to spacing, type and small interactions so the site feels easy to move through. Every site launches with analytics in place, so I can see how people use it and keep improving it.

I design pitch decks, brochures, flyers, banners, social posts, email campaigns, decals and apparel. Much of this is brand work, which means building a visual style and keeping every piece consistent with it across print and digital.