About

Hi, I’m Shein.

5+ years in design, from graphic to product
I started in undergrad doing graphic design work and building my first website to showcase client projects, which made me realize how drawn I was to both visual and interactive design. I worked as a designer for four years before earning a Master's in HCI to add research and systems thinking to my craft.
Off the clock, I'm usually gaming, watching movies, running, chasing PRs in the gym, or catching up with friends.
Web Design
Graphic Design
Product Design

Hobbies

Designing for Fun

I enjoy designing islands and homes, one piece of furniture at a time, obsessing over small details, planning layouts and balancing palettes in the games I play.

Cherry blossom courtyard with a fountain, built in Genshin Impact
Genshin Impact

Courtyard

Inspired by Italian garden terraces, with cherry blossoms added for a softer, spring feel.

Cosy kitchen and dining room, built in Animal Crossing
Animal Crossing

Kitchen

Inspired by French country kitchens, with open shelves and a table set for guests.

Sunflower town square with a fountain, built in Genshin Impact
Genshin Impact

Town Square

Inspired by the timber-framed towns of Alsace, built around a central fountain.

Statue plaza with a bridge path, built in Animal Crossing
Animal Crossing

Riverside Square

Inspired by a blend of European culture, set in a riverside square.

Hobbies

Favourite Books

The books that shaped how I think, design, invest and view life.

Thinking, Fast and Slow by Daniel Kahneman, book cover
Psychology
Thinking, Fast and Slow
Daniel Kahneman

Most decisions happen on autopilot, so good design has to work for the fast brain.

The Intelligent Investor by Benjamin Graham, book cover
Finance
The Intelligent Investor
Benjamin Graham

Taught me how to invest. Buy for value, be patient, and always keep a margin of safety.

Influence: The Psychology of Persuasion by Robert B. Cialdini, book cover
Marketing
Influence: The Psychology of Persuasion
Robert B. Cialdini

Reciprocity, scarcity and social proof. The psychology behind every good pitch.

Can't Hurt Me by David Goggins, book cover
Mindset
Can’t Hurt Me
David Goggins

The reason I still go for a run or hit the gym when I really don’t feel like it.

The Design of Everyday Things by Don Norman, book cover
Design
The Design of Everyday Things
Don Norman

Taught me that good design is invisible, and bad design is everywhere.